September
Snapdragons and Dutch poms
Snapdragons & Dutch Poms

 

 

September represents a transition month, the final days of Summer leading into the Fall Season. It's back to school and into sports like football and soccer... good merchandising opportunities for the featured flowers of Snapdragons and Dutch Novelty Poms. Begin to offer some fall colors contrasted with lavenders and whites to mark the transition in seasons. Cross-merchandising with potted Chrysanthemums of various colors and newer novelty petal shapes. Incorporate the use of "mini blooms" into the merchandising scheme. Offer "back-to-school" home decor ideas for kitchen and bath.

 

This month marks the end of the Third Quarter Flower of the Month
Promotional Plan.
This is part of an overall Category Plan



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