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June Delphiniums and Tropicals 
This is the official National Rose Month which represents a strong merchandising opportunity to build sales on Summer themes and it is also the month we celebrate Father's Day. This month should accentuate strong flower colors and Summer flowers such as Delphiniums and Tropicals offer this opportunity because of their rich colors, shapes and textures. June marks the mid-year selling period ... Excellent promotion time for the 7 Day Bouquet™ ... the focus would be on introducing the Summer Elegant Decor™ merchandising looks which can maintain consumer attention to department features and benefits such as suggestive product usages and in-store demonstrations on simple flower arranging... events to keep attention on the floral department. Examples are many, such as using Roses for Potpourri containers after enjoying them as fresh bouquets... drying flowers for Fall looks.
This month marks the end
of the Second Quarter Flower of the Month
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