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February Roses and Lilacs 
This is a key selling month centered around love, romance
and remembrance. Roses and Lilac are two primary flower varieties
which capture these feelings with color and fragrance. Cross-merchandise
bouquets with fresh-arranged vases as well as consumer bunches of
novelty-type Roses, Carnations and Mini Carnations... offer special
promotions on fresh products such as grower bunches of fillers (Gyp,
Limonium, Statice) but showcase colors also for more variety in choice.
Tie-in fresh sales to special offers on balloons and giftware
such as Vases,Ribbons and Keepsakes.
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The Valentine's Holiday accounts for 16%
of all annual floral transactions and 20% of all annual fresh cut
flower and greens revenue. Make the floral department both
eye-appealing and easy-to-shop with festive and colorful displays
that are well-signed as to selection and pricing. Convenience and
service are two key purchasing factors in Mass Markets.