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December Oriental Lilies and Stars of Bethlehem 
This is the month of the largest floral holiday periods of the year with Christmas and Chanukah representing 31% of all yearly fresh floral transactions and 34% of all yearly fresh floral revenue. This is one of the most balanced floral holidays of the year with consumer demand for fresh bouquets, fresh arrangements and plants. Even though Red and White remain the traditional colors, lavenders and pinks are also beginning to gain increased consumer demand as this has become a month-long flower festival. The featured flowers are Oriental Lilies and Stars of Bethlehem. This is the time to promote a wide arrange of fresh offerings with large displays set by themes. Elegant Décor™ for the home, 7 Day Bouquet™ for the home and office.. gift-giving... cross-merchandise fresh bouquets and plants in decorative containers.
This month marks the end
of the Fourth Quarter Flower of the Month
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