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April Oriental Lilies and Freesia 
This is the traditional Easter / Passover month with an accent on Pastels and "Easter Egg" colors and shapes. Spring is in full bloom with Lilies and Bulb Flowers being the predominant flowers... cross-merchandise fresh bouquets with potted plants in various forms of decorative baskets using creative bows and ribbon accents. Bouquets should be mixed colors with heavy accent on Pastels and bright shades of novelty-type flowers, particularly focals. Easter / Passover account for 20% of all annual fresh floral retail transactions and 13% of all fresh revenue. Don't forget about putting strong emphasis on promoting Administrative Assistant's Day which is becoming a week-long promotional activity. Offer a good selection of Roses in 3-stem / 6-stem / 12-stem simple bouquets and fresh-arranged.
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